Lisa Camerlengo, Director of Marketing with StoneTurn, brings nearly 20 years of marketing strategy, branding, communications and digital media experience to the firm. She serves as the lead strategist and implementer of StoneTurn’s marketing efforts to support brand-building and business development initiatives.
Since joining StoneTurn, Lisa has led the firm along a journey that has included client research, the development of brand messaging, and reimagining StoneTurn’s look and feel with the input of creative experts, which will culminate with the launch of a “refreshed” brand in 2017. She is also a member of the firm’s Executive Team, and serves as a trusted adviser to the firm’s Partners and employees.
Over the course of her career, Lisa has created and implemented “brand journalism” communications strategies to reach targeted audiences. She has also been a passionate leader of digital marketing efforts, including websites, e-mail direct marketing, webcasts, SEO and social media. Lisa’s communications expertise spans various industry sectors, including professional services (consulting and real estate), media and entertainment, health and fitness, food, and women’s issues.
Prior to joining StoneTurn, Lisa served as Director of Marketing Communications at a global professional services firm, where she led a team focused on external marketing communications efforts. Previously, she worked in Marketing at The Deal, a financial news organization later acquired by The Street. She began her career as a multimedia journalist with The Deal, recording daily “podcasts” and writing the Movers & Shakers column.